Conscious Marketing is a marketing approach that aims to promote brands, products and services in an ethical, responsible and sustainable way.
When we promote a brand, service or product with the TRUTH, the impact on people is real and true, when we create something with Love, Dedication and for one Greater Good this creates a connection in each person who identifies with it.
Conscious Marketing considers the social and environmental impact of its actions and aims to create value for all parties involved, including customers, employees, suppliers and the community in general.
It involves creating strategies that are authentic, transparent and based on values. Thus avoiding misleading or manipulative practices that traditional Marketing uses.
I worked for more than 10 years in Digital Marketing, I was Co-Founder and CMO of an Ecommerce platform that was internationally recognized and this allowed me to have knowledge of all the manipulation techniques used to close sales, making the customer buy something that they didn't always need, as these techniques act on the subconscious, making the customer buy something that they didn't always need.
I started my journey, around 7 years ago, towards personal development, because the goals I had in my professional career had been achieved and even so, I felt something was missing...
I became a Consciousness Facilitator, a job that I LOVE, I created a community that shares the same desire for knowledge and expansion of consciousness, I help people transform their lives and connect with their truth with their essence and when I have the privilege To be present at this turning point, my heart is truly ❤️ full, for the courage, determination and desire to be Happy! 🙏
All this to say that this year, I felt that all the knowledge I acquired in this area should not be abandoned, but rather used for something much bigger, to help this society change the way of communicating, manipulating and for a movement to be born about the truth and that conscience is present in each purchase.
THE COURSE
1st Module - Conscious Brand Manual
- Vision
- Mission
- Values
- Value offer
- Positioning
- Tom Communication
- Name and Signature
2nd Module - Conscious Visual Identity
- Logo Creation
- Color palette
- Sources
- Brand visual elements
- Business Card
- Layout Social Networks/proposals etc.
- Using Canva
3rd Module Website/Online Store
- Website/Online Store Creation through Shopify
- IF THE
- Creation/change of Social Networks
- Google Analytics
4th Conscious Campaigns Module
- Facebook/Instagram campaigns
Offer of 8 hours of online consultancy when purchasing the complete course.
TOTAL COURSE HOURS 40h
Possibility of taking the course in person or online, for more information you can contact me directly on 916785371.